The importance of food labelling

Written By John Fieldsend
Magicard Award - Reward-IT

Ever since the tragic passing of Natasha Edna-Laperouse, who died in 2016 after suffering an allergic reaction to a pre-packaged baguette, it has become more critical than ever for businesses to ensure their products feature clear labelling of ingredients and allergens.

Food safe labelling

With millions of people around the world living with food allergies, Natasha’s Law came into effect on 1st October 2021. It requires all food outlets to provide full ingredient lists with clear allergen labelling on Pre Packed for Direct Sale foods (PPDS) – food that is prepared, prepacked and offered or sold to consumers on the same premises.

After it was introduced, businesses must correctly label their products, including all allergens. Failing to comply could result in legal action such as a monetary fine and may lead to reputational damage.

See how we can help: with our food labelling solution, you can print detailed, food safe cards to display ingredient and allergen information.