Meet #TeamMagicard: Reward-It

Having recently been recognised for surpassing target growth, here we take a more in-depth look at #TeamMagicard partner, Reward-IT, our exclusive UK

PriceCardPro printer distributor. It works with businesses of all sizes across the UK to provide gift, loyalty and display solutions with impressive results. Magicard’s Clare Lamb talks with Reward-It Business Development Director, Nicola O’Brien:

Tell me about Reward-It’s beginnings

It was founded in 2012 as an spin off from the then largest distributor of ID and access control products in the UK. In 2020 Reward-It became part of the award-winning ID Card Centre and today, Reward-It’s customer service and support teams have an enviable pool of skills and experience: we have some of the best in-house technical knowledge in our industry in the UK as well as a unique, diverse product range featuring Magicard products.

What would you say the company is like?

Reward-It’s culture is a hybrid of business ethics and excellence. Walking around its premises you’ll find a balanced cocktail of young and older staff, which is one of the secrets behind Reward-It’s unique blend of creativity, innovation, wisdom and pursuit of excellence.

Reward-It’s high-energy core team includes people with previous experience of running a retail business or working in retail: this expertise allows them to offer a first-rate, practical service.

This team developed and rolled out a cutting-edge, large-scale loyalty solution that could support all the retailers within a town, city or region. It combines the best digital marketing and card-printing technology and was adopted by local authorities to help retailers recover from the economic consequences of the pandemic.

Environmental sustainability is a priority for Reward-It. As part of the ID Card Centre Group, expect to find environmentally friendly, pioneering products and services in its portfolio, as they become available.

When did you start working with Magicard?

The Reward-It team have been working with Magicard for decades, having started as one of Magicard’s first UK distributors and consequently have deep expertise in its solutions and their uses and applications.

Our owners recognised that Magicard’s PCP printers filled a gap in the market, particularly for extended price signs in fresh food retail, and we became committed, long-term ambassadors. Our team have always been proactive in taking Magicard’s fresh solutions to market: our business and product selection has been built around Magicard.

What do you like about working with Magicard?

Everyone in Reward-It wants to support UK manufacturers like Magicard and Magicard’s services are highly responsive and provide unrivalled technical expertise, while its product range is broad enough to address all the opportunities we come across.

Perhaps most importantly, Magicard products are all incredibly reliable, which helps us maintain our reputation as a distributor and technical service provider.

Tell me about the types of businesses you work with

One of our clients is a premium department store with a food hall. We originally installed a printer in their stores to produce smart, durable labels for their range of specialist luxury food counters. Three years later we had upgraded this solution to provide:

• On-the-spot label printing, enabling price changes to be quickly applied across clients’ stores.
• Well-designed, bespoke labels that are not compromised by variable data print runs.
• Technical support, which has included product database integration and on-site installations.

We also work with butchers, farm shops, bakeries and delicatessens. Reward-It has thousands of Magicard Price Sign and standard printers in shops and hospitality outlets throughout the UK.

What kind of benefits do your customers enjoy?

• Enhanced and easily manageable food display counters and shelves using Price Sign displays and accessories
• Each time a consumer opens their purse or wallet, the loyalty or gift card enforces our customer’s branding.
• Loyalty schemes help to retain first-time buyers and enable retailers to build a customer database on which to use Reward-It’s marketing tools.
• Gift cards provide a new revenue stream and introduce new consumers to retailers.
• Gift card recipients usually make purchases that cost more than the value of the gift card.
• The gift cards are high quality and attractive, with good longevity.
• Magicard’s price sign printers include our templates, which accommodate essential information such as allergens, ingredients and origin.
• Professionally designed templates are available for use on Magicard PCP printers.
• The cards and production systems are easy and intuitive to use.
• Our Magicard PCP and standard solutions are ideal for environments where hygiene is critical using food safe consumables.
• The PriceTag software can accommodate multi-currency and multilingual businesses quickly and easily.

Find out more about the PriceCardPro range