More than just a price label

The importance of upholding the security of assets, buildings, staff and – increasingly -data, is fundamental to a retail business. Not only do retailers have a responsibility for personal safety, but also to protect intellectual property and customer information. This sector, more than others can also greatly benefit from issuing Loyalty and Gift cards.


Here, challenges range across:

  • Attracting attention: create professional, consistent eye-catching labels
  • Labelling on-demand: change prices or ranges quickly and easily to deliver an on-the-go promotion
  • Improving security: make it harder for people to gain access to places they’re not entitled to
  • Protecting data: keeping customer information and intellectual property secure

For Price Labels and Food and Beverage solutions, please click here.


Loyalty schemes help to retain first-time buyers and enable retailers to build a customer database. Each time a consumer opens their purse or wallet, a loyalty or gift card enforces your branding.




Gift cards provide a new revenue stream and introduce new consumers to retailers. Gift card recipients usually make purchases that cost more than the value of the gift card.

Make sure your staff can be easily identified by customers. ID badges give confidence that the staff member is who they say they are and can be trusted. Ensuring these cards cannot easily be copied is a fundamental security requirement which can be achieved by using additional visual security features, such as Magicard’s HoloKote(R) watermark.

Electronic data, securely written to a smart card at the point of issuance can be used to grant access not only to the front door, but also privileged access to more secure areas such as the cash office within the building itself. A smart card is typically presented to a card reader, linked to a physical access control system (PACS) which authenticates the individual and permits access. Access rights can be revoked or amended at the touch of a button.

Often linked to a physical or logical access control system, a time and attendance application enables the smart card to be used to track an employee’s hours of work and movements within buildings. Technologies deployed can range from a magnetic stripe ‘swipe’ system to a more advanced tracking technology using Ultra High Frequency proximity cards which can pinpoint the cardholder’s whereabouts.

See also: Food and Beverage for labelling solutions