Announcing: exclusivity agreement between Magicard and SmartWorld in the Middle East

News room | Company news
Written By John Fieldsend

SmartWorld is a leading and strategic provider of card solutions in the GCC and African region focused on offering secure personalisation methodologies to combat the various security threats that exist.

In operation for over a decade, SmartWorld holds a wide market share in the area of secure personalisation, card management applications, cryptographic methodologies, secure mobile payment devices and more.

“I’m delighted that SmartWorld has become part of the Magicard “family”. It is a very well-run company with an excellent sales team and technical support that is one of the best in our network. Their customer service focus gives them a real advantage over other suppliers in the region.

by Phil Reynolds and Abdul Gafoor

SmartWorld has excelled so far in 2019 having finished 2018 strongly. The introduction of the Magicard Neo range will certainly carry on the momentum and give them, and our other resellers, the chance to maximise the potential and offer our customers some of the best solutions in the industry. Congratulations to Abdul Gafoor, Binitha Gafoor and all the team at SmartWorld.”

by Phil Reynolds, Head of Sales, EMEA, Magicard

“This is an exciting culmination of the partnership that has grown over the past 8 years. It marks an elevation in our relationship to a more strategic level and I am convinced this progress will directly benefit customers in our region allowing for with more direct pricing and enhanced customer support. SmartWorld and Magicard will continue to grow in the Middle East with our combined key strengths.”

by Abdul Gafoor, SmartWorld